Founded in 2014, Verticly is an O2O (Online to Offline) platform that fully connects brands to individuals at scale by linking digital advertising to real world data. In other words, Verticly delivers total customer attribution offline and online and – in doing so – it increases sales, boosts engagement and multiplies its customers’ return on investment. Brands and retailers spend huge sums on above-the-line brand adverts and promotions, but have limited understanding of their impact on actual consumer behaviour or sales. Verticly, on the other hand, makes every brand advert instantly actionable and trackable by analysing what is driving customer engagement with your brand advertising, who is buying, and where. The London company has raised €2 million in funding over four rounds.
Leave a Reply.