Tamara Rajah - Live Better With. Around 15 million people in England are currently living with a long-term health condition.*
Yet when it comes to the resources available to make everyday life run smoothly – from sleeping better to getting out of the house and even maintaining your sex life – help seems to be limited.
It's this forgotten side of care that entrepreneur Tamara Rajah set out to overcome when she founded Live Better With, a revolutionary healthcare platform dedicated to improving the day to day life of people with long-term conditions, such as cancer, dementia and the menopause. It wasn't until Tamara witnessed her own grandparents' struggle with cancer relief that she realised how much more could be done to help
'The medical side of care is well taken care of in the UK and US,' says Tamara, who left her role as a healthcare specialist to establish the site in 2015.
'But what about coming home? In reality, people with long-term conditions like cancer and dementia spend around 95 per cent of their time adjusting to the symptoms of the condition or the side effects of treatment outside the medical setting.'
That's where Live Better With comes in, whether it's providing practical solutions like non-medical products - curated by recommendations and categorised intuitively by symptoms - or services, like help with getting travel insurance when all you need to do is get away.
Tamara adds: 'We're talking about people living with certain conditions for five, 10 or 20 years. There are hundreds of simple things that can make it easier, like relieving fatigue and pain or just breaking down those frustrating barriers that could mean the difference between being able to take your kids to school and get to the supermarket alone.
Live Better With is a revolutionary healthcare platform dedicated to remedies and support that can improve daily life with a range of long-term health conditions
'Sometimes these are the things we take for granted but often they are the little things that give us freedom and quality of life.'
Live Better With is also a safe space for users and their loved ones to read informative articles or guidance about the conditions, written by a community of people overcoming the same daily challenges.
In four short years, Live Better With has gone from providing support for just one condition, cancer, to two more, menopause and dementia, meaning Tamara and the team are well on their way to the long-term goal of providing a service for every long-term condition'Cancer is a condition where we knew we could make a big impact,' Tamara now says of their rapidly expanding network
Live Better With is a consolidated place to find practical solutions, whether it's non-medical products or services, as well as discussion forums and articles offering advice and information
'Cancer is a condition where we knew we could make a really helpful big impact,' Tamara now says of their rapidly expanding network.
'We've seen the community talking about this condition alone quickly grow to over 70,000 people.
'After that, we wanted to replicate the offering for a very different condition, the menopause, where we recognised a significant lack of support in the work place and a lack of guidance on improving everyday symptoms.
'While it doesn't always come with a traditional medical diagnosis, it's a condition that affects half the world's population at some point in their lives with side-effects that persist over a really long time.'
Most recently, the site has expanded even further to include Live Better With Dementia.
Tamara explains: 'It was important to us to provide support for a condition that focuses just as much on the carer as it does on the people living with it.
'Our articles and forums are a particularly important resource and outlet for the loved ones of people living with dementia and we hope that the products will make a huge difference to the ways families and carers can provide support.'
Live Better With now serves an incredible 2.4million users per year, across over 50 countries.
And so far, they have been able to provide 250,000 products to help people living with long-term conditions.
'Our articles and forums are a particularly important resource and outlet for the loved ones of people living with dementia,' Tamara explains
Tamara says: 'We set out to solve a problem for people with a long-term condition. Now, it's all about how many of those people we can bring that solution to.
'Our mission is to reach every single person living with a long-term condition, which means LiveBetterWith is dealing with more diverse and underserved conditions, as well as reaching deeper into the communities in countries where we already work’
'Ultimately, it's our communities that enrich our content and drive product curation, so the more people we can reach, the stronger the support we can provide.'
BECKY FREETH FOR MAILONLINE